Whether you are aware of the current events or not, it is pretty hard not to know we are going through an environmental drama, and An Inconvenient Truth is probably the strongest wake up call we have had in a while. Global warming is now a reality to all of us; we find it on the news, on political campaigns, and –what is probably the most influential of them all- it is becoming a celebrity matter. Leonardo DiCaprio and Charlie’s Angels star, Cameron Diaz have already showed their commitment towards this issue and have driven us to worry as well.
The “green movement” has quickly reached today’s Brands ears, which are in return trying to find ways to take action. More and more do consumers expect their purchases to be social and environmentally friendly, and more do they move towards a “conscious consumption”, as Faith Popcorn told WWD. So much, that “eco-friendly” is becoming a selling point in itself.
The “green movement” has quickly reached today’s Brands ears, which are in return trying to find ways to take action. More and more do consumers expect their purchases to be social and environmentally friendly, and more do they move towards a “conscious consumption”, as Faith Popcorn told WWD. So much, that “eco-friendly” is becoming a selling point in itself.
Here are some brands that do something for the environment, whether it is by using organic cotton, no chemical products, furniture that uses non-toxic varnishes, etc.
Nike, Levi's, GAP, Mango, Camper, Zara, Timberland, H&M, Nature, Kibuc, Skunkfunk, Stella McCartney, "The Beauty of Living Well" (Saks Fifth Avenue), People Tree.
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